14. Team

Asset Avenue is powered by a multidisciplinary team of seasoned professionals with deep expertise in real estate, blockchain technology, marketing, legal compliance, and construction. Together, we bring a shared vision of transforming property investment through blockchain-based fractional ownership. Our collective experience and strategic collaboration enable us to deliver a secure, innovative, and user-friendly platform that redefines real estate accessibility.

Leadership & Core Team

Daniel Froreich – CEO & Real Estate Visionary Daniel Froreich is the entrepreneurial force behind Asset Avenue, with over a decade of experience in real estate, technology, and business development. As a serial entrepreneur, he has successfully founded multiple companies including Asset Avenue Capital, Glosol—a global provider of real estate IT solutions—and Kickmedia, a marketing platform for freelancers and small businesses. His strategic leadership and profound understanding of global real estate markets lay the foundation for Asset Avenue’s business model. Outside of the corporate world, Daniel’s professional golfing career on the PGA European Tour reflects the discipline and dedication he brings to the project.

Luis Ascorbe – Technical Advisor (AAV Token Implementation) Luis is an accomplished software engineer and blockchain innovator with a specialization in Apple platforms. He has held senior engineering roles at Jupiter Exchange and Ultimate by Unstoppable Finance, and is also known for organizing NSSpain, one of Europe’s leading iOS development conferences. As a technical advisor, Luis is responsible for guiding the implementation of the AAV token, ensuring it integrates seamlessly with Jupiter’s decentralized finance ecosystem. His unique ability to merge AI, UX, and blockchain technology plays a crucial role in optimizing user interaction and functionality on the platform.

Shehryar Ali – Chief Technology Officer As CTO, Shehryar brings robust technical leadership, particularly in machine learning, system design, and data engineering. He has previously led teams at Automotive Artificial Intelligence and Vemate, and now drives the development of Asset Avenue’s technological infrastructure. His expertise ensures the platform is scalable, secure, and built with the latest innovations in blockchain and data architecture.

Chester – Chief Marketing Officer Chester is a marketing strategist and entrepreneur with a strong track record of driving growth in blockchain projects. His expertise in data analysis, campaign development, and digital marketing equips Asset Avenue with the tools to engage global audiences effectively. Chester leads our 10-person marketing team, spearheading initiatives that educate, attract, and retain investors while enhancing the platform’s visibility across key markets.

Daniel Matern (Dan) – Marketing Advisor & Influencer Strategist Dan, widely recognized for his crypto-focused YouTube channel, brings an invaluable understanding of community building and influencer outreach. As an advisor, he contributes insights into brand positioning and community engagement strategies. His large and loyal crypto audience enhances our reach and supports our mission of democratizing real estate through education and authentic storytelling.

Extended Team

Beyond the core leadership, Asset Avenue is supported by over 25 professionals working across specialized domains to ensure excellence in every area of our operation.

Marketing and Community Engagement Our marketing division includes a dynamic 10-person team that designs and executes educational campaigns, builds partnerships, manages social media, and nurtures our investor community. With a global outreach strategy, this team ensures that the value of fractionalized real estate ownership is communicated clearly and compellingly.

Real Estate and Construction Experts The real estate and construction team plays a pivotal role in sourcing, evaluating, and managing high-quality property listings. Drawing from decades of combined experience, they assess risk, optimize property acquisition, and ensure all real estate offerings meet our high standards of profitability and sustainability.

Legal and Compliance Team Asset Avenue maintains a rigorous legal framework through the work of experienced compliance professionals. This team ensures that all operations conform to international and jurisdiction-specific regulations. They oversee investor protection, corporate structuring, and contract legality—providing transparency, security, and peace of mind for our users.

Technology Team Under the direction of our CTO and tech advisor, a dedicated group of blockchain developers, UI/UX designers, and system engineers continuously build and refine the platform. Their focus is on creating a secure, intuitive, and frictionless user experience that adapts to emerging technologies and evolving user needs.

Why This Team is Uniquely Positioned to Succeed

Asset Avenue’s team is more than a group of specialists—it is a convergence of visionary minds from diverse sectors, working toward a shared goal. Here’s what makes our team exceptionally qualified to lead this revolution in real estate investment:

• Real Estate Expertise: CEO Daniel Froreich’s comprehensive knowledge of global property markets ensures that every investment opportunity is strategically chosen and thoroughly vetted.

• Technological Innovation: With the combined talent of Luis Ascorbe and Shehryar Ali, the platform benefits from cutting-edge blockchain integration, seamless token functionality, and a scalable backend infrastructure.

• Marketing Excellence: Chester and Dan bring marketing mastery and community insight that ensure Asset Avenue resonates with retail and institutional audiences alike.

• Legal Assurance: Our compliance experts guarantee that all investments are backed by lawful, transparent structures, enhancing trust and sustainability.

• Executional Strength: The construction and evaluation teams bring real-world project management and delivery experience, translating concepts into profitable, tangible outcomes.

A Growing Vision

Asset Avenue’s organizational structure reflects both the complexity of the real estate sector and the agility required in the blockchain space. We’ve deliberately built a team capable of handling everything from property acquisition and tokenization to marketing and regulatory compliance.

As we continue to grow, our multidisciplinary foundation allows us to scale effectively without compromising on quality, security, or innovation. Whether you are an investor, a property developer, or a blockchain enthusiast, you can trust that Asset Avenue is led by professionals with a proven ability to deliver.

Together, we are redefining what it means to own real estate—making it accessible, secure, and powered by the blockchain.