5.4 Rise of Retail and Millennial Investors

Millennials and Gen Z represent a growing segment of global investors. These digital natives prefer mobile-first, user-friendly platforms with low entry barriers and strong community engagement. At the same time, they are skeptical of traditional financial institutions and seek decentralized alternatives where they have greater control.

According to a report from PwC, over 70% of millennials would prefer to invest in assets that align with technology and innovation. Asset Avenue taps directly into this sentiment by providing a modern platform for accessing tangible, cash-flow-generating assets in a way that is transparent, efficient, and democratic.

This younger generation is also facing affordability issues when it comes to owning real estate. Asset Avenue’s fractional model provides them with a viable pathway to participate in the real estate market without needing to take on huge mortgages or make a life-altering down payment.